MillerCoors Launches New Hard Iced Tea Line

As consumer palates branch out beyond craft beer and into hard sodas and malt beverages, MillerCoors has launched a new hard iced teas line.

Easy Tea Co. will produce a lightly-carbonated hard iced tea with a crisp citrus flavor, the company says. It will be available in select markets.

Easy Tea is 5% ABV.

“We’re excited to bring people a hard iced tea with just the right amount of sweetness,” said Melissa Wagamon, Easy Tea marketing manager, in a press release. “The simple, yet crisp and citrusy taste of Easy Tea makes it the perfect drink for kicking back and relaxing with a few close friends.”

Easy Tea, which will be sold in 24 oz. cans at select liquor and convenience stores, is available now in the following states: Connecticut, Delaware, Kentucky, Maine, Massachusetts, New Hampshire, New Jersey, New York, Ohio, Rhode Island, Vermont and Wisconsin.

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