Despite a plethora of options across the beer, wine and spirits/cocktails categories, restaurant guests aren’t drinking as much alcohol these days. According to data from the Cheers On-premise Barometer Handbook, overall on-premise consumption of beverage alcohol has slipped slightly since 2010.
Beers fared the worst, down 1.1% since 2010, including a drop of 2.7% from 2014 to 2015. The bright spot for wine and spirits is that declines in consumption have leveled off in the past two years. For more information about the Cheers On-premise Barometer Handbook and other beverage alcohol industry data from BIIG, visit www.albevresearch.com and www.bevinfostore.com.