Vertical Spirits announces the release of its first product, Nautical Gin.
Established June 2015, the Nashua, NH-based Vertical Spirits LLC is “dedicated to developing premium spirits that embody the company’s ‘Spirit of Adventure’ mission,” the company says in a press release.
The young company is headed by Ken Siegel, Jon Stilianos and Donnie White. President and CEO Siegel and VP of Operations Stilianos were founding members of Synergy Dining Group, a restaurant holding company. Spirits industry insider White is the third founding shareholder. A former Regional Manager at Proximo Spirits, White is VP Sales. Rounding out Vertical’s senior management team are Holly Marden, VP Sales for Control States, and Kristin Shirtz, VP Marketing.
After a trial introduction in New Hampshire this spring, Nautical Gin debuts this summer in Massachusetts and Rhode Island, followed by New York, New Jersey, Maryland, Georgia and Florida later in the year.
Packed six to a case, it is expected to retail for approximately $33 per 750-ml. bottle.
Nautical Gin is an American premium gin infused with 15 unique ingredients, including a rare coastal botanical, the company says; it delivers a subtle and appealing hint of sea salt.
The citrus-forward Nautical Gin also contains coriander, lemongrass, elderberry, spearmint and allspice, among others. Quadruple distilled, the gin is made in the Berkshire Mountains of Massachusetts.
Nautical Gin is presented in a simple, modern, aquamarine bottle with a rose-gold capsule. In keeping with the marine theme and reinforcing Vertical Spirits’ mission, the front of the bottle prominently features the tagline “Inspired by Exploration.”
Vertical Spirits already has a second introduction in the works — a completely new brand in a different spirits category — targeted at younger millennials, the company reports.