Blade and Bow Kentucky Straight Bourbon Whiskey, Diageo’s newest brand within its American Whiskey portfolio, pays homage to the Stitzel-Weller Distillery in Louisville, Kentucky.
Named after the two parts of a skeleton key, the blade shaft and the ornate bow handle, Blade and Bow Kentucky Straight Bourbon Whiskey derives its inspiration from the Five Keys symbol that can be found throughout the Stitzel-Weller Distillery, according to a press release. They represent the five steps of crafting bourbon – grains, yeast, fermentation, distillation and aging.
Awarded Gold at the 2015 San Francisco World Spirits Competition, Blade and Bow Kentucky Straight Bourbon Whiskey (91 proof, 45.5% ABV) is born from some of the oldest remaining stocks to be distilled at Stitzel-Weller before the distillery shut its doors in 1992. Matured using the solera aging method, this bourbon is blended with other whiskies that have since been aged and bottled at Stitzel-Weller.
Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey (92 proof, 46% ABV) won Double Gold and was awarded the title “Best Straight Bourbon” at the 2015 San Francisco World Spirits Competition. Inclusive of whiskies distilled at both the distillery historically located at 17th and Breckinridge in Louisville, Ky. and the distillery historically located at 1001 Wilkinson Blvd. in Frankfort, Ky., this limited release offering was most recently aged and bottled at Stitzel-Weller.
Blade and Bow Kentucky Straight Bourbon Whiskey will be available for a suggested retail price of $49.99 (750 mL), while Blade and Bow 22-Year-Old Limited Release Kentucky Straight Bourbon Whiskey will carry a suggested retail price of $149.99 (750 mL).
The release of Blade and Bow Whiskey will be supported by trade and consumer advertising, public relations, digital extensions and point of sale materials. The brand will also utilize Diageo’s Masters of Whiskey program and participate in whiskey festivals across the country.
Consumers are encouraged to responsibly enjoy Blade and Bow Whiskey neat or on the rocks.