Venture Beyond the Bar at Cheers Beverage Conference 2012


Venture Beyond the Bar at Cheers Beverage Conference 2012
Coby Brooks, Peter Sims, Paul Bridle and Clark Wolf headline the year’s most anticipated event.

For the past 15 years, beverage executives across the nation have kicked off their year at the Cheers Beverage Conference, turning to their peers and other industry experts for insights into the issues, trends and opportunities of the day. In 2012, our annual conference offers even more.

This January, the industry will convene in New Orleans for an event that goes well beyond the bar to explore leadership and management strategies, innovative thinking, corporate culture, social media and more. Here are just a few highlights; visit for the full story.

The First-Ever Executive Development Forum
This inaugural forum, scheduled to precede the Cheers Conference by a day, features intensive leadership workshops led by Paul Bridle, who has been recognized as one of the world’s Top 30 Most Influential Leadership Professionals and Top 100 Management Gurus, and Clark Wolf, founder and president of Clark Wolf Company, a New York-based food and restaurant consulting firm, who is well-known for advising some of the nation’s most respected hotel companies and restaurants.

Keynotes by Coby Brooks and Peter Sims
Former president and CEO of Hooters of America, Coby Brooks is heading up the franchise investment group that just inked development deals to open 35 Twin Peaks restaurants in a six-state footprint over the next 10 years. Best-selling author Peter Sims has released “Little Bets: How Breakthrough Ideas Emerge from Small Discoveries,” looking into the strategies that set innovators like Steve Jobs, Thomas Edison, Jeff Bezos and the Pixar brain trust apart. Both share amazing insights through keynote presentations sure to revitalize your creative energies.

Workshops on Social Media and Successful Bar Programs
Results thru Strategy’s Fred LeFranc offers a social media tutorial that takes you from the basics through strategy development, campaign management, success metrics and more. Barmetrix’ Sean Finter helps you develop programs that offer a WIN-WIN-WIN, getting your suppliers, bartenders and managers on the same page.

The Hottest Trends
Ruth’s Hospitality Group’s Helen Mackey, Bonefish Grill’s Leigh Merritt and Cooper’s Hawk Winery & Restaurant’s Tim McEnery discuss trends and ideas that can drive sales, traffic and profits. Clark Wolf examines trends that can challenge your business as well as those that offer great opportunity. And BarMedia’s Robert Plotkin leads a panel exploring ways to leverage the fresh mixology trend.

Tantalizing Tastings
Enjoy these enlightening sessions that explore the nuances of rums (The Modern Mixologist Tony Abou-Ganim), speed scratch craft cocktails (Liquid Kitchen’s Kathy Casey), craft beers (Brewers Association’s Julia Herz), tequilas (Mayahuel’s Philip Ward) and wines (Plum Market’s Madeline Triffon, MS).

So Much More
Visit for all the details. Register early and enjoy significant early bird discounts!

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